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Comment: Published by Scroll Versions from space PMP and version 2.0

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  1. The deal is competing with too many other deals: Bid requests for your ad slots may be eligible for multiple deals. This test checks if the DSP is always prioritizing other deals over and above the deal you are diagnosing.

  2. The DSP has blacklisted the web properties assigned to this deal: Checks if the DSP has unintentionally blocked the web domain(s) used for your deal.

  3. Deal is setup with a CPM floor that is higher than the buyer expects: Checks if the deal rate (CPM) is higher than a rate ceiling or limit that the DSP might have imposed.

  4. The DSP has secure protocol (HTTPS) targeting that is different from your deal setup: Checks if the DSP has blocked secure or non-secure web domains used for your deal.

  5. The DSP has ad size targeting that is different from your deal setup: Checks if there is ad size targeting that is preventing the DSP from responding. The problem may be within ad size targeting in your Deal Section or at the DSP.

  6. The DSP has geographical targeting that is different from your deal setup: Checks if there is geographical targeting that is preventing the DSP from responding. The problem may be within geographical targeting in your Deal Section or at the DSP.