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As the name alludes, Universal Library is a  universal  solution: it's all about seamless integration with your existing architecture and is entirely ad server independent. It’s designed to offer the highest level of control on your end, but requires a highly involved technical setup (with our guidance, of course!). We provide you with the tools you need to be the engineer of your own site.

THIS Solution WAS BUILT FOR YOU IF...

  • You want to use your existing ad server in tandem with IX and choose which, if any, to prioritize

  • You’re highly comfortable with an advanced technical setup

We compete with your existing ad server, but you get to choose how you’d like us to compete: on a level playing field, or with one of us at a higher priority. Your site (not the JavaScript library) makes the call for bids to your ad server, and you set all targeting.

HOW THIS Solution WORKS, UNDER THE HOOD

1.

The JavaScript library sends a request for bids to all configured adapters. Each adapter completes an auction and returns demand to your site.

2.

Your site collects the demand retrieved by the Universal Library and delivers it to your ad server, activating a second auction.

3.

Your ad server completes a final auction and selects a winning line item. If the line item corresponds to a header bidding adapter, the Universal Library communicates with the creative and injects the appropriate ad into the correct slot on your site.




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