This solution was built to integrate with your existing Google Ad Manager (GAM, formerly called DFP) setup in a manner that prioritizes the highest bid (but ultimately has a bias towards GAM auctions).
This Solution was built for you if...
You want to use GAM in tandem with IX, but don’t mind a slight bias towards Google
You prefer a simplified technical setup
You’re comfortable with occasional line item maintenance
Postbid Wrapper competes with GAM on a less-than-level playing field. The GAM auction occurs first: we have one line item that represents an average of what we think the real-time CPM (cost per thousand) is. Our line item competes against other line items in the GAM auction that do contain a real-time price. Our actual bids may be higher than the price of our line item, but we can’t be sure at the time. This Wrapper requires some line item maintenance to ensure the price we offer accurately reflects the current market; please consult with your IX representative for further information.
how this Solution works, under the hood
Your site makes the call to GAM and an auction is completed. We have one line item in the auction that represents an average price of what we think our adapters will offer for the impression.
If our line item is the highest price available, we win the auction.
The Wrapper communicates with the winning creative and injects the appropriate ad into the correct slot on your site.