What Is the Header Tag Wrapper?
The Header Tag Wrapper is our header bidding product. We offer four Wrappers to support a variety of publisher use cases. Installation is fast and easy, and we have demand partners across the ad-tech community to connect you with premium, targeted demand.
What Is Header Bidding?
Header bidding is a tactic for monetizing your site through advertising. It's designed for publishers who are already using an ad server, and allows you to call other demand sources for bids before calling your ad server.
Each demand source returns a bid (i.e. a specific advertisement they want to show to that particular user, and a price they're willing to pay for an impression). All bids are passed into your ad server where a winner is selected.
Header bidding increases the demand in your ad server. More demand means more bids, which can increase your advertising revenue.