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At IX, we work hard to ensure all that campaigns running on the Exchange meet the needs and expectations of our publishers. Our mission is to provide publisher partners with the greatest ability to monetize their media with high quality and fraud-free advertising demand.

Coalition for Better Ads

The Coalition for Better Ads (CBA) is a group of international trade associations and companies that are involved in online media. The CBA was created in response to consumer frustrations with disruptive online ads. The CBA developed Better Ads Standards, a best practices guide for advertising on desktop and mobile web. 

In support of this initiative and of transparency in general, we are providing our internal IX ad quality standards. The following categories are currently available, with more to follow in the future:


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