October 22, 2018 x
The rollout of the Unified ID solution (formerly known as adsrvr.org) launched today. The Unified ID is a free, cookie-based identifier for ad tech partners. Index Exchange (IX) is offering the Unified ID Real Time Identity (RTI) adapter for our Header Tag Wrapper clients.
To read more about the benefits of this solution and how to use it, see our Unified ID documentation.